Curiosity, creativity, and the magic of pop culture have provided me with some wonderful personal stories —from my start in radio at 13 years-old, reading uncensored Rolling Stone Magazine cover stories for the blind and vision-impaired, my years as a nightclub DJ that began years before I was legally old enough to be in many of the venues I entertained in... To that night at legendary Toronto rock club, The Gasworks (you saw 'Wayne's World' right?!?) — Nickelback weren't the headliners that evening, but I couldn't get their hooks out of my head and later signed the band to their 1st national distribution deal. A few years later my persistence and passion for brand integration took client SC Johnson's Windex® brand well beyond basic Product Placement in the record breaking film "My Big Fat Greek Wedding". There was also that time when Billy Ray Cyrus wrote me a reference letter on his actor headshot photo — but I digress...
The stories I am most proud of have come from my collaborations with celebrities & other influencers, in creating impactful philanthropic activations — something I've become known for, over 20+ years of meaningful projects — on behalf of the wrongly convicted who depend on Innocence Canada for justice, ArtHouse who provide free arts-based programs for children and youth who have little or no access to fee-related activities, as well as vulnerable children and communities in countries affected by extreme poverty, conflict and war, through my more recent work with World Vision & War Child. I have received support in these initiatives from Bob Dylan, Nikki Sixx, Liam Cunningham (Game of Thrones), The Property Brothers, Colin Mochrie (Who’s Line Is It Anyway?) and many other compassionate influential voices; with the ability to amplify the need and engage fan support for meaningful and underrepresented causes.
Kevin September introduces Rubin ‘Hurricane’ Carter to Bruce Springsteen, to discuss Innocence Canada (then AIDWYC)
While managing Celebrity & Influencer Engagement on behalf of World Vision, I collaborated with WV Ireland and Game of Thrones actor Liam Cunningham in a unique fundraising initiative in partnership with Omaze. $180K was raised toward international development, relief & advocacy work aligned with Liam’s personal areas of support. I later secured Mr. Cunningham’s permission to create a commuter gallery of his personal photography, at Toronto’s Union Station, leading up to World Refugee Day.
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